Fashion Brand Advisory & Operating System

Your fashion brand, built on supply-chain intelligence.

From market intelligence to brand launch and scale, we partner with founders to build iconic fashion brands that win in the real world.

See how we work →
10+
Years of Experience
50+
Brands Launched & Scaled
25+
Markets Worldwide
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01Product02Market03Intelligence 04Assortment05Sourcing06Scale
01
Product Design direction, moodboard review, range finalisation, sample development and quality approvals. Fashion illustration in sketching · Wikimedia Commons, CC BY-SA
Market Pricing, inventory and revenue across all digital distribution channels. Runway show · Wikimedia Commons, CC0
Trend Intelligence Competitor brands analysis on SKU level. Bestseller identification and rating-trend analysis. Grafana dashboard · Wikimedia Commons, CC BY-SA
Assortment Enough width to test the range, enough depth to survive a bestseller. Women’s clothes store · Wikimedia Commons, CC0
Sourcing Vendor introductions from our network, fabric library access and production-readiness assessment. Shopping · Wikimedia Commons, CC0
Scale Data-driven assortments. Real business outcomes. Build · Scale · Repeat. Shopping · Wikimedia Commons, CC0
DESIGNED, PRODUCED & SHIPPED FOR
Pepe Jeans London Myntra Flipkart Amazon Nordstrom Wildfang Gant Bloomingwear Iconic The Souled Store Wrogn Kidbea
Operators, not advisers

We don't just read about fashion. We have designed, sampled, produced and shipped it — across womenswear, menswear and kidswear.

What We Bring to the Table

Three capabilities, one operating system.

Everything a founder needs to go from concept to a live, competitive listing — grounded in real supply-chain experience, not theory.

01

Product

Design direction, moodboard review, range finalisation, sample development and quality approvals. Assortment planning powered by Lal10 Market Intelligence.

Pattern · Range · Sample
02
Powered by FashionOS

Trend Intelligence

Competitor brands analysis on SKU level — pricing, inventory and revenue across all digital distribution channels. Data-driven insight to inform your positioning and go-to-market strategy.

SKU · Price band · Sell-through
03

Sourcing

Vendor introductions from our network, fabric library access, supplier shortlisting guidance and production-readiness assessment. Low-MOQ production across factories vetted at the product level: shirts, t-shirts, dresses, polos, kids so you start small with confidence.

Vendor · Fabric · Capacity
Engagement Options

Ways to work with us.

Three engagement tracks — from launching your first collection to ongoing growth support and standalone market intelligence.

01

Launch Sprint

For founders launching their first collection
6–10 week engagement
↗
  • Product strategy — moodboard, range finalisation, design direction
  • Assortment planning powered by Market Intelligence
  • Fabric mapping and material selection advisory
  • Vendor introduction and supplier shortlisting
  • Product-market fit validation against live data
  • Pricing strategy — MRP, discount corridor, margins
02

Growth Advisory

For brands that want continued strategic guidance
Continued strategic guidance
↗
  • Monthly performance review — sell-through, returns, health
  • Next-collection planning and seasonal calendar
  • New category expansion strategy
  • Sale-event strategy (EORS, BFF, BBD)
  • Ongoing vendor pipeline and sourcing advisory
  • Priority access to Lal10's vendor & fabric network
03

Market Intelligence

Powered by Lal10's FashionOS arm. Competitor brands analysis on SKU level across all digital distribution channels.
↗
  • SKU-level analysis across all digital channels
  • Price-band mapping and discount-pattern tracking
  • Inventory depth and availability monitoring
  • Revenue estimation across digital channels
  • Bestseller identification and rating-trend analysis
  • Actionable report for assortment & positioning
How It Works

From first call to first order.

A structured engagement that takes you from vision to a production-ready collection in 6–10 weeks.

01 · 30 Min

Discovery Call

Your vision, budget and category — and whether it's the right fit.

02 · Week 1–2

Diagnostic

Budget mapping, market scan and feasibility check against the network.

03 · Week 2–10

Launch Sprint

Product and assortment advisory, factory shortlist, locked collection plan.

04 · Week 4–8

Sample & Production

Development at actuals — a contained first run before you scale.

05 · Ongoing

Growth Advisory

Sell-through review, next-collection planning, category expansion.

Assortment Math — Live

Move the sliders.
Watch your collection appear.

This is the first model we build in every engagement: a budget, a landed cost, a depth per option — and the collection that math allows. Real plans add category mix, size curves and sell-through assumptions.

From ideas to iconic brands

Smarter assortment planning for a stronger tomorrow.

Collection Budget ₹12L
₹1L₹50L
Landed Cost per Unit ₹600
₹100₹2,000
Depth per Option 110 units
10500
Read on it

A balanced first buy: enough width to test the range, enough depth to survive a bestseller. This is the shape we aim for in a launch sprint.

→
18
Options
1,980
Units
₹2,040
Indicative MRP
The buy, one square per option
18 options at 110 units each
Size curve, units per option
S17
M33
L39
XL21
Data-driven assortments.
Real business outcomes.
L A L 1 0
Build · Scale · Repeat

Factory Fit

Match the collection to capabilities that can actually deliver it.

142 Vetted Factories • Live Capacity Data
Production Readiness
92 /100
High Fit

Your collection is highly compatible with available factory capabilities, capacity and timelines.

Capacity Fit
96
Lead Time
91
Fabric Capability
94
Print / Finish
89
MOQ Fit
95
Based on current collection brief, factory capabilities and available capacity.
Factory Matches Showing 4 of 142
Capability Coverage Matching your collection across key processes
Requirement Collection Need Matched Factories Coverage Lead Time
Coverage reflects factories currently meeting the selected quantity, fabric, process and 45-day production window.
What the Data Says
Real insights. Production outcomes.
18
Options fit within planned depth
11
Factories meet the 45-day window
7
Factories support required print method
4
Factories have available capacity
Execution Network

We advise. Vetted partners execute.

We're consultants, not an agency. Through Lal10's curated network of affiliate partners, we connect you with verified specialists for everything beyond strategy. Partners bill you directly.

LAL10
Advisory core
01
Photography & Shoots
E-commerce, model, flat-lay and lifestyle imagery, shot to marketplace spec.
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02
Marketplace Onboarding
Myntra and Amazon account setup, catalog upload, listing and returns handling.
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03
Identity & Packaging
Logo, brand guidelines, packaging, label and tag artwork.
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04
Performance Marketing
Marketplace ads, social, influencer outreach and D2C website setup.
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05
Legal & Compliance
Trademark registration, BIS compliance and brand protection.
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06
Logistics & Warehousing
3PL setup, warehousing and last-mile delivery optimisation.
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Who's behind it

Operators who've built the machine.

A founding team spanning marketplace strategy, production discipline, and the technology that ties 50 factories into one system.

Maneet Gohil

Maneet Gohil

Co-Founder and CEO, Lal10 & TheFashionOS

Co-founder of Lal10 and TheFashionOS, and a TEDx speaker. Over the past decade he's turned raw ideas into operating companies, with deep expertise in exports and go-to-market. At Lal10 he's built a full-stack fashion ecosystem connecting global D2C and B2B brands with certified MSME factories. Forbes 30 Under 30 and Entrepreneur 35 Under 35.

LinkedIn
Sanchit Govil

Sanchit Govil

Co-Founder and COO, Lal10 & Brand Launchpad

Co-founder of Lal10 and Brand Launchpad, where he's built the brand and manufacturer partnerships behind the platform. His background spans supply chain leadership at Flipkart and an engineering-to-IIM path (DCE, IIM Mumbai) that shapes his operator's view of fashion. Forbes India 30 Under 30 and Entrepreneur 35 Under 35 honoree.

LinkedIn
Albin Jose

Albin Jose

Co-Founder and CPO, Lal10 & TheFashionOS

Co-founder of Lal10 and TheFashionOS, leading product and technology across the ecosystem. He has built LAL10’s ERP and data infrastructure, connecting 50+ factories with their capacity, production, quality, and operational data. His work spans fashion intelligence, trend analysis, dashboards, and technology systems that turn manufacturing and market data into faster, smarter decisions.

LinkedIn
Next Step

Let's start with a conversation.

A 30-minute discovery call to understand your vision, budget and category — and to figure out if this is the right fit for both of us. No commitment, no pitch.

Institutional capital
behind the platform.

Lal10 has raised across seven rounds from a mix of funds and operators — the pre-Series A was led by Yuj Ventures (Xander Group) and Beyond Capital Ventures.

Backed by believers

A community of institutional investors and industry operators who believe in a more efficient, transparent and modern fashion ecosystem.

01

Institutional Investors

Long-term partners backing a larger vision.
01Yuj Ventures (Xander Group)
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02Beyond Capital Ventures
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03Spiral Ventures
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04Singularity Ventures
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05Asymmetry Ventures
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06BlackSoil
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07Panthera Peak
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08Pegasus FinInvest
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09Suprajit Group
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02

Operator Angels

Builders who have been there.
Nitish Mittersain
Nazara Technologies→
Bikky Khosla
TradeIndia→
Ashok Gudibandla
Notion→
Kishore Ganji
Astir Ventures→
Partners at McKinsey→
Insaan Group
Reasoned Ventures→
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